The Benchmark in Branded Residences in Playa del Carmen, Mexico

Selectta, in alliance with Atzaró Group and AM Developments, is developing a project of international magnitude that redefines quiet luxury, gastronomy, and hospitality in the Mexican Caribbean.

At Selectta Real Estate, we specialize in bringing to life real estate projects that transcend the conventional. Our commitment to excellence, innovation, and design has positioned us as a developer capable of executing large-scale, high-impact projects in the region.

We don’t just build structures — we create living experiences that become international benchmarks.

Atzaró Residences Playa del Carmen integrates the Mediterranean philosophy of Atzaró with the cosmopolitan spirit of the Riviera Maya.
A collection of luxury branded residences, designed with a contemporary architectural approach and a lifestyle centered on well-being, hospitality, and sophistication.
A project of this magnitude represents Selectta’s ability to lead initiatives that position Playa del Carmen on the international map of luxury real estate.

Based in Ibiza, Atzaró is an international brand renowned for its luxury hospitality, boutique resorts, gastronomy, and wellness spaces.

Its global presence — with projects in Spain, South Africa, Indonesia, Botswana, Miami, and now Mexico — reflects an exclusive lifestyle that blends authenticity, design, and well-being.

The collaboration with Selectta in the development of Atzaró Playa del Carmen reaffirms the credibility and strength that our firm projects to international brands of the highest prestige.

Residences

Essence - 1 BED

  • Interior: 497 ft²
  • Exterior: 114 ft²
  • Total: 611 ft²

Essence Garden - 1 BED

  • Interior: 497 ft²
  • Terrace & Pool: 451 ft²
  • Total: 948 ft²

Serena - 2 BED

  • Interior: 746 ft²
  • Exterior: 170 ft²
  • Total: 916 ft²

Serena - 2 BED - Ground Floor

  • Interior: 746 ft²
  • Exterior: 64 ft²
  • Total: 810 ft²

Luz - 3 BED

  • Interior: 865 ft²
  • Exterior: 172 ft²
  • Total: 1037 ft²

Brisa - 3 BED

  • Interior: 1106 ft²
  • Exterior: 385 ft²
  • Total: 1491 ft²

PH Cielo - 1 BED

  • Interior: 748 ft²
  • Terrace: 383 ft²
  • Total: 1131 ft²

PH Cielo - 2 BED

  • Interior: 868 ft²
  • Terrace: 810 ft²
  • Total: 1678 ft²

Gallery

Facade Interiors Rooftop Residences Showroom

At Selectta, we responsibly assume the leadership of a project of this scale.
Our role as the main developer encompasses

Strategic Conceptualization and Planning

Coordination of Architecture, Design, and Engineering

Construction Supervision with the Highest Quality Standards

Financial and Technical Execution with Solvency and Transparency

At Selectta Real Estate, we develop branded residences and real estate projects that elevate Mexico’s international profile.
Atzaró Residences Playa del Carmen stands as proof of our ability to generate value and trust in partnership with global luxury brands.

Today, we open the door to visionary capital investors who wish to take part in the growth of our real estate fund and be part of the next milestones in the Riviera Maya and beyond.

  • Access to projects backed by international brands
  • Transparent management with an institutional vision
  • Diversification in high-growth destinations
  • Profitability linked to projects with global impact

Explore Co-Investment Opportunities with Selectta